Any individual, family, organs, enterprises, state its for the world's behavior, all depends on the guiding ideology, the principles and guidelines. The so-called: "thought decided in action!"
This company in accordance with: "equality, honesty, cooperation and development" as guidelines, is the only a cannot use "conscience" to measure the value of the shops. In real life, "need is pursuit of". We think: conscience -- as a person most the basic qualities, if every day in noises said "conscience", whether this society lacks conscience? Even, we can only say: "we are a person".
Our enterprise and individual also has survival needs, so we do sale only pursue reasonable profit, this also is a continuation of service feedback social basic guarantee.